Project Overview

Starbucks Lost $40 Billion in 4 Years — What Went Wrong?

Once the undisputed king of coffee, Starbucks is now facing one of its biggest business challenges ever. This eye-catching visual highlights the shocking loss of $40 billion in just four years and explores the rise and struggles of the global coffee empire. From changing customer habits to increasing competition and operational issues, the story behind Starbucks’ decline is a lesson in modern business strategy and brand evolution.

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