How Bewakoof’s Viral Success Collided with a ₹103 Crore Reality Check

From becoming one of India’s most talked-about D2C fashion brands to facing a ₹103 crore loss, Bewakoof’s journey highlights the gap between viral popularity and sustainable profitability. This case study explores how rising customer acquisition costs, intense competition, discount-driven growth, changing consumer behavior, and funding pressures challenged a brand that mastered social media attention. 📉 What happens when virality outpaces business fundamentals? 📈 Discover the key lessons every founder, marketer, and D2C brand needs to learn about balancing growth, profitability, and long-term sustainability. 🚀 A deep dive into the realities of modern brand building in India’s digital economy. Presented by InDiiServe.ai Transforming business challenges into growth opportunities with AI and data-driven marketing.